Linlin Liu

Trust transfer in social media brand communities: The role of consumer engagement

Linlin Liu, Matthew Lee, Renjing Liu et al. · International Journal of Information Management · 2018 · 240 citations

Trust Transfer, Social Media, Digital Marketing +13

Customer participation, and green product innovation in SMEs: The mediating role of opportunity recognition and exploitation

Jiawen Chen, Linlin Liu · Journal of Business Research · 2019 · 206 citations

Customer Satisfaction, Green Product Innovation, Management +12

Profiting from Green Innovation: The Moderating Effect of Competitive Strategy

Jiawen Chen, Linlin Liu · Sustainability · 2018 · 97 citations · Full text

Competitive Strategy, Green Marketing, Firm Performance +14

Evaluation on toxic reduction and fuel economy of a gasoline direct injection- (GDI-) powered passenger car fueled with methanol–gasoline blends with various substitution ratios

Xin Wang, Yunshan Ge, Linlin Liu et al. · Applied Energy · 2015 · 86 citations

Chemical Engineering, Engineering, Alternative Fuel +7

When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities

Linlin Liu, Renjing Liu, Matthew Lee et al. · Internet Research · 2019 · 71 citations

Customer Satisfaction, Consumer Research, Social Influence +18