Journal of Computer Information Systems · 2007 · 34 citations · 35 references
ManagementInformation SystemsInformation TechnologyIt GovernanceStrategic AlliancesTechnology StrategyAlliance GovernanceEquity AlliancesInformation Technology GovernanceNon-equity AlliancesTechnology AlliancesTransaction Cost EconomicsAlliance Equity ArrangementsAlliance Non-equity ArrangementsEquity-based AlliancesNon-equity Alliance AgreementsNon-equity Alliance StructureNon-equity Entry ModePartner AlignmentTransaction Cost Models
This research examines the invariance of individual differences and belief variables across two technologies. Previous research has demonstrated that e-Commerce is more complex than Internet technologies; thus, examining the two technologies simultaneously provides further insight into the influence of the IT itself on usage behavior. Using a framework that is theoretically grounded in the Technology Acceptance Model (TAM) and tested through TAM and the Graphic, Visualization, & Usability (GVU) Center's 10th WWW User Survey scale items, study results indicate that different factors drive the Internet and e-Commerce usage decision.
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations