Marketing ZFP · 2017 · 14 citations · 0 references
BusinessBusiness EconomicsEconomicsInternational TradeMarket SegmentationMicroeconomicsDemand TheoryPrice SegmentationSegment EvaluationStated Preference MethodsWillingness To PayWillingness-to-pay ThresholdsFair Trade LabelingIndividual Willingness-to-payMarginal Willingness To PayWillingness To Pay SegmentationWillingness-to-pay Elicitation