Publication | Closed Access
A conceptual model of frugal innovation: is environmental munificence a missing link?
63
Citations
23
References
2017
Year
Green MarketingEco-innovationSustainable DevelopmentConsumer ResearchGreen InnovationSustainable InnovationEnvironmental EconomicsConceptual ModelSustainable Value CreationFrugal InnovationSustainable Business Model InnovationValue EngineeringManagementBusiness Model InnovationValue CreationEconomicsValue Co-creationMarketingInnovationBehavioral EconomicsEnvironmental MunificenceBusinessBusiness StrategySocial Innovation
Purpose The purpose of the study is to propose a conceptual model of frugal innovation and examine how it is linked to value creation.
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