Governing a Sustainable Business Ecosystem in Taiwan’s Circular Economy: The Story of Spring Pool Glass

Abstract

The business ecosystem has provided a new paradigm for management research. Most research in the field has focused on profit-driven industries, neglecting the area of the circular economy. This research sets out to capture the mechanisms that the leading firm in the circular economy uses to govern its business ecosystem. The research strategy adopted is a longitudinal case study of the largest glass recycling company in Taiwan, Spring Pool Glass. Our findings illustrate that continuous value capture is the key to governing a sustainable business ecosystem in the glass recycling industry. The mechanisms include continuous value capture to enter new markets, using stakeholder networks to enlarge the business ecosystem, brand image and corporate social responsibility, company capabilities and research and development in the recycling process, and reacting to government policy.