Platform flexibility strategies: R&D investment versus production customization tradeoff

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Social Sciences, Business Economics, Economics +12

Foundations of Portfolio Theory

Harry M. Markowitz · The Journal of Finance · 1991 · 955 citations

Business, Economics, Finance +14

Planning for Product Platforms

David Robertson, Karl T. Ulrich · ScholarlyCommons (University of Pennsylvania) · 1998 · 907 citations · Full text

Management, Operations Management, Product Management +5

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Jan A. Van Mieghem · Manufacturing & Service Operations Management · 2003 · 584 citations

Management, Decision Sciences, Strategic Management +17

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Arnd Huchzermeier, Christoph H. Loch · Management Science · 2001 · 555 citations

Management, Business Economics, Project Management +17