Publication | Closed Access
The evolution of credence goods in customer markets: exchanging 'pigs in pokes'
38
Citations
19
References
1998
Year
Unknown Venue
Consumer ResearchIndustrial OrganizationCredence GoodsHistory Of MarketingDruid Winter ConferenceManagementSupply ChainProduct InnovationNew Product DevelopmentFood InnovationMarket InnovationEconomicsInnovation EconomicsMarket DevelopmentMarket BehaviorSupply Chain ManagementCustomer MarketsInnovationMarketingIndustrial DynamicsConsumer-driven Product DevelopmentInteractive MarketingBusinessBusiness Strategy
∗Andersen: Dept. of Business Studies, Aalborg University, Fibigerstraede 4, 9220 Aalborg, Denmark, email: esa@business.auc.dk. Philipsen: Southern Denmark Business School, Engstien 1, 6000 Kolding, Denmark, email: kp@ko.hhs.dk. Most of the research underlying the paper was connected to project no 6 of MAPP, the Danish programme on Market-based Process and Product Innovation in the Food Sector. Further research has been performed within DRUID, the Danish Research Unit for Industrial Dynamics. An earlier version of the paper was presented at the DRUID Winter Conference, Middelfart, January 8–10, 1998. Helpful comments has been given by Bo Carlsson, Jesper Lindgaard Christensen, Klaus Grunert and Preben Sander Kristensen.
| Year | Citations | |
|---|---|---|
Page 1
Page 1