Publication | Open Access

Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model

Customer SatisfactionMobile MarketingMobile CommerceBehavioral Decision MakingTechnology Acceptance ModelInteractive MarketingUser AcceptanceMotivationBusinessConsumer ResearchExpectation Confirmation ModelSocial InfluenceManagementContinuance IntentionTechnology AdoptionMarketingMobile AppsBehavioral Economics