Diogo Soares dos Santos is an author at Universidade Nova de Lisboa specializing in interactive marketing, behavioral decision making, and behavioral economics.
Top concepts
BusinessMarketingManagementMotivationMobile MarketingSocial InfluenceConsumer ResearchBehavioral EconomicsCustomer SatisfactionInteractive Marketing
Publications per year
2018–2018
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Carlos Tam, Diogo Soares dos Santos, Tiago Oliveira · Information Systems Frontiers · 2018 · 530 citations · Full text
Customer Satisfaction, Mobile Marketing, Mobile Commerce +15
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