European Communication Monitor 2016. Exploring trends in big data, stakeholder engagement and strategic communication: Results of a survey in 43 Countries

Abstract

The ECM anniversary edition, organised by EUPRERA and EACD, is based on responses from 2,710 communication professionals. Keys topics covered are the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff, stakeholder engagement, social media influencer and more.