Better to have many opinions than one from an expert? Social validation by one trustworthy source versus the masses in online health forums

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 19.8K citations

Social Psychology, Social Influence, Cognition +19

An Integrative Model Of Organizational Trust

Roger C. Mayer, James H. Davis, F. David Schoorman · Academy of Management Review · 1995 · 14.1K citations

Trust Metric, Organizational Communication, Various Disciplines +13

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.8K citations

Marketing, Customer Satisfaction, Online Book Reviews +15

A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

Behavioral Decision Making, Social Psychology, Social Influence +18

Initial Trust Formation in New Organizational Relationships

D. Harrison McKnight, L. L. Cummings, Norman L. Chervany · Academy of Management Review · 1998 · 3.1K citations

Trust Metric, High Trust, Organizational Communication +11