The Emerging Role of the Internet in Marketing Education: From Traditional Teaching to Technology-Based Education

Abstract

The advent of new educational technologies (especially the Internet) presents more pedagogical teaching options for marketing educators and their institutions. To use these technologies well, several complex decisions must be made. This article focuses on three decision areas: the institutional mission with respect to technology in higher education, faculty development in educational technology, and a framework for online distance education. In planning how to use educational technology, full institutional support and planning are necessary. An evolutionary process is proposed in moving from traditional classroom education to technology-based (online) distance education.