Concepedia

Evaluating excellence: A model of evaluation for public relations practice in organizational culture and context

Amy Thurlow, Alla Kushniryk, Anthony R. Yue, Kim Blanchette, Peter Murchland, Alyssa Simon

Public Relations Review · 2016 · 32 citations · 15 references

Concepts

Social SciencesOrganization StudiesOrganizational BehaviorOrganizational CulturePerformance MeasurementPublic RelationsOrganizational EffectivenessPublic Relations EthicsPublic Relations In OrganizationsPublic Relations TheoryExcellence TheoryOrganizational ExcellencePublic Relations ManagementStrategic Public Relations

References

15

The Discovery of Grounded Theory: Strategies for Qualitative Research.

Helmut R. Wagner, Barney G. Glaser, Anselm L. Strauss · Social Forces · 1968 · 46.6K citations

Social Sciences, Sociology, Ethnography +11

Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations

Social Sciences, Sociology, Ethnography +9

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Case study research: Design and methods

Mitchell D. McCorcle, Ella Louise Bell · Evaluation and Program Planning · 1986 · 5.9K citations

Social Sciences, Organization Studies, Case Management +7

Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994.

Robert K. Yin · Journal of International Crisis and Risk Communication Research · 1994 · 2.1K citations · Full text

Education, Organizational Behavior, Case Management +11