Excellence Theory
Excellence Theory is a normative public relations theory that prescribes strategic, two-way symmetrical communication as the most effective and ethical model for organizational-public relationships, distinguishing itself from other public relations models through its emphasis on mutual understanding, dialogue, and the role of public relations in contributing to organizational effectiveness and societal well-being.
315
Publications
17.4K
Citations
549
Authors
294
Institutions
Publications per year
2017–2026
81
Variants
Excellence Theory Of Public Relations
Parents
315
Alan H. Schoenfeld · Educational Policy · 2004 · 500 citations
Education, Curriculum, Mathematics +14
1–5 of 315
549
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294

Lund University
Lund, Sweden
7 h-index
7 publications
467 citations

University of Bradford
Bradford, United Kingdom
4 h-index
4 publications
175 citations

University of Coimbra
Coimbra, Portugal
4 h-index
4 publications
140 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
4 h-index
9 publications
499 citations

Aarhus University
Aarhus, Denmark
4 h-index
6 publications
284 citations
University of Maryland, College Park
College Park, United States
3 h-index
4 publications
242 citations

Linköping University
Linköping, Sweden
3 h-index
3 publications
202 citations

Maastricht School of Management
Maastricht, The Netherlands
3 h-index
4 publications
95 citations
1–8 of 294
17 publications · 666 citations
15
h-index
11 publications · 562 citations
11
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12 publications · 811 citations
11
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11 publications · 1.6K citations
11
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10 publications · 660 citations
10
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1–5