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Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

Assimilation-contrast TheoryManagerial ImpactPhilanthropyOrganizational CommunicationManagementBusinessOrganizational ResearchBusiness StrategyStrategyOrganizational CultureManagerial CapabilityStrategic ManagementFundraising ContextOrganizational Behavior