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From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

MarketingInternal Brand ManagementManagementHospitality MarketingBusinessBrand DevelopmentHospitalityBrand StrategyOrganizational CultureBrand AwarenessOrganizational Citizenship BehavioursHotel IndustryBrand EquityHospitality IndustryOrganizational BehaviorBrand ManagementHospitality Management