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A Social Psychological Analysis of the Adoption and Diffusion of New Products and Practices From a Uniqueness Motivation Perspective
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1971
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Consumer-driven Product DevelopmentNew ProductsProduct ExperienceManagementConsumer ResearchBusinessTechnology AdoptionConsumer BehaviorUniqueness Motivation PerspectiveDiffusion Of InnovationSocial Psychological AnalysisMarketingBuying BehaviorHealth Sciences
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