Technology capabilities, marketing capabilities and innovation ambidexterity

Abstract

Linking the literature of resource-based view (RBV) with ambidexterity, we construct an integrative framework of technology capabilities, marketing capabilities, innovation ambidexterity, and organisational performance. Using data from a sample of 190 Chinese hospitals, we find that both technology capabilities and marketing capabilities have an inverse U-shape relationship with innovation ambidexterity. And they can complementarily improve innovation ambidexterity, which further enhances organisational performance. This study deepens our understanding of RBV and ambidexterity by investigating the antecedent roles of technological and marketing capabilities on innovation ambidexterity. We also investigate their interactive role on improving innovation ambidexterity.