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Internationalization Speed and Firm Performance: A Study of the Market-Seeking Expansion of Retail MNEs

MarketingEconomicsInternational Business StrategyFirm PerformanceInternational MarketingMarket EntryInternationalization SpeedManagementBusinessInternational PricingRetail MnesBusiness StrategyMultinational EnterpriseInternationalizationInternational BusinessGlobal Strategy