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Applying event related potentials to evaluate user preferences toward smartphone form design

Mobile SensingMobile MarketingEngineeringBehavioral Decision MakingMobile InteractionSmartphone Form DesignDesignWearable TechnologyUser ExperienceUser PreferencesManagementHuman-computer InteractionMobile ComputingMobile InterfaceUser Interface DesignCommunicationDecision ScienceDecision Theory