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How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

Online Brand CommunitySocial MediaBrand EquityOnline CommunityManagementConsumer ResearchSocial InfluenceConsumer BehaviorCustomer CommunityHow Community InteractionsBrand AwarenessCommunicationArtsHarmonious Community RelationshipsMarketingConsumer EngagementSocial Network Analysis