Publication | Closed Access
Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India
12
Citations
38
References
2016
Year
MarketingPersonality PsychologyAdvertisingUniversal – ExplanationManagementConsumer ResearchBrand StrategyBrand DevelopmentConsumer BehaviorSocial SciencesBrand AwarenessBrand EquityConsumer AttitudePsychologyBrand Management
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