Concepedia

Author

Vinod Kumar Bishnoi

Central University of Haryana

Also Known As

Dr. Vinod Kumar Bishnoi, Sahil, Vinod Kumar Bishnoi, Vinod Kumar Bishnoi

14

Publications

24

Citations

3

H-Index

13

Concepts

All Affiliations

Central University of Haryana
VK

About

Vinod Kumar Bishnoi is an author at Central University of Haryana specializing in brand management, personality psychology, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

1

1

12

2

Social Sciences

1

1

12

3

Marketing

1

1

12

4

Psychology

1

1

12

5

Brand Development

1

1

12

Vinod Kumar Bishnoi

×

1

Publications

12

Citations

1

H-Index

YearCitations

Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India

Vinod Kumar Bishnoi, Ajay Kumar

Journal of Marketing Analytics

2016

12

Page 1