On determining priors for the generation of efficient stated choice experimental designs

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

The Importance of Utility Balance in Efficient Choice Designs

Joel Huber, Klaus Zwerina · Journal of Marketing Research · 1996 · 1K citations

Business, Decision Sciences, Decision Theory +14

Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments

Deborah J. Street, Leonie Burgess, Jordan J. Louviere · International Journal of Research in Marketing · 2005 · 548 citations

Business, Biostatistics, Economics +16

The Importance of Utility Balance in Efficient Choice Designs

Joel Huber, Klaus Zwerina · Journal of Marketing Research · 1996 · 460 citations

Business, Decision Sciences, Decision Theory +14