Journal of Marketing Research · 1966 · 33 citations · 1 references
AgricultureFood SciencePsychologyExperimental PsychologySensory EvaluationDifference TestingFlavor EvaluationSensory AnalysisSensory Test DesignTaste EvaluationComparative Taste TestingTaste Difference TestingTaste Preference Measurement
Paired comparison taste tests usually do not distinguish between discriminators and nondiscriminators. Often this is necessary, particularly when formulations are similar and preferences are close. One approach to the problem, that of a double preference test, and several implications are discussed and illustrated.
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Journal of Marketing Research · 2012 · 137 citations