Paired Comparison Taste Tests: Some Food for Thought

Allan Greenberg, Sy Collins

Journal of Marketing Research · 1966 · 33 citations · 1 references

Concepts

Abstract

Paired comparison taste tests usually do not distinguish between discriminators and nondiscriminators. Often this is necessary, particularly when formulations are similar and preferences are close. One approach to the problem, that of a double preference test, and several implications are discussed and illustrated.

References

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