Cause Related Marketing: Developing a Tripartite Approach with BMW - Concepedia

Concepedia

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Cause Related Marketing: Developing a Tripartite Approach with BMW

13

Citations

10

References

2011

Year

Ioanna Papasolomou, Philip J. Kitchen

Corporate Reputation Review

ManagementConsumer ResearchBusinessMarketing CommunicationMarketing ManagementMarketing TheoryCause-related MarketingMarketingCause Related Marketing

References

	Year	Citations

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