Random-Digit Dialing as a Method of Telephone Sampling

Gerald J. Glasser, Gale D. Metzger

Journal of Marketing Research · 1972 · 85 citations · 4 references

Concepts

Abstract

This article reports on a study of the incidence of telephone ownership and telephone directory listings that was based on random-digit dialing (RDD). Various considerations important in the design and selection of RDD samples and in the execution of surveys based on such samples are presented.

References

4