Journal of Marketing Research · 1972 · 85 citations · 4 references
EngineeringData ScienceTelephone OwnershipTelephone Directory ListingsSampling TechniqueCall Detail RecordSampling TheorySpeech ProcessingProbability TheoryCommunicationRandom-digit DialingRdd SamplesStatisticsSurvey MethodologySpeech Recognition
This article reports on a study of the incidence of telephone ownership and telephone directory listings that was based on random-digit dialing (RDD). Various considerations important in the design and selection of RDD samples and in the execution of surveys based on such samples are presented.
4
Journal of Marketing Research · 1973 · 267 citations
Jay W. Schmiedeskamp · Journal of Marketing · 1962 · 27 citations