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A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information

DOI

25

Citations

12

References

1996

Year

Daniel S. Putler, Kirthi Kalyanam, James S. Hodges
Journal of Marketing Research

Abstract

Daniel S. Putler, Kirthi Kalyanam, James S. Hodges, A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information, Journal of Marketing Research, Vol. 33, No. 2 (May, 1996), pp. 134-149

References

YearCitations

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