Respondent Selection in a Telephone Survey: A Comparison of Three Techniques

Ronald Czaja, Johnny Blair, Jutta P. Sebestik

Journal of Marketing Research · 1982 · 29 citations · 3 references

Concepts

Abstract

Random selection of eligible persons within households typically is done by procedures developed by Kish or by Troldahl-Carter-Bryant. These procedures require different tasks from respondent and interviewer. The differences have been thought to affect cooperation rates and/or respondent/household characteristics. The authors examine the Kish procedure and two versions of the Troldahl-Carter-Bryant procedure and conclude that Kish and one version of Troldahl-Carter-Bryant are the preferred methods.

References

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