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Picture-Word Consistency and the Elaborative Processing of Advertisements

DOI

246

Citations

15

References

1987

Year

Michael Houston, Terry L. Childers, Susan E. Heckler
Journal of Marketing Research

Abstract

Michael J. Houston, Terry L. Childers, Susan E. Heckler, Picture-Word Consistency and the Elaborative Processing of Advertisements, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 359-369

References

YearCitations

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