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Product development performance: Strategy, organization, and management in the world auto industry

World Auto IndustryConsumer-driven Product DevelopmentManagement DevelopmentProduct Development PerformanceProject ManagementProduct DevelopmentManagementBusinessIndustrial OrganizationBusiness StrategyStrategySupply Chain ManagementProduct Life CycleStrategic ManagementGlobal StrategyAgile ManufacturingProduct Management