Lost in the crowd? Using eye-tracking to investigate the effect of complexity on attribute non-attendance in discrete choice experiments

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 27.3K citations

Behavioral Decision Making, Cognition, Individual Decision Making +21

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Cognitive Biases, Cognitive Science, Behavioral Sciences +9

A Behavioral Model of Rational Choice

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 14.9K citations

Economics, Behavioral Sciences, Rational Choice Theory +13

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Behavioral Sciences, Choice Model, Choice Theory +5

Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses

W. Michael Hanemann · American Journal of Agricultural Economics · 1984 · 2.8K citations

Applied Economics, Revealed Preference, Benefit Transfer +16