Marketing Education Review · 1996 · 30 citations · 2 references
EducationHigher EducationInternational BusinessInternational Education PolicyInternational Higher EducationInternational MarketingInternational Student EnrollmentInternational Student ExperienceInternational Student RecruitmentInternational TrainingInternationalization Of Higher EducationInternationalization Of The CurriculumCampus Internationalization StrategyComprehensive InternationalizationCultural ImmersionImmersionInternational Student SuccessShort-term Study AbroadStudent Experience AbroadStudy Abroad Administration
This paper discusses issues involved with the creation and offering of short term international study programs. The multi-city programs identified by Gordon and Smith (1992) and Schuster (1993) are examined and compared to a single-city model The alternative model combines a home campus research class with an intensive cultural immersion experience.
2