SSRN Electronic Journal · 2013 · 40 citations · 3 references
Social SciencesEconomicsSociologyConsumer BehaviorConsumption StudiesSocial InfluenceConsumer NeedsConsumption PracticesCustomer SatisfactionConsumption SatisfactionFinancial Performance ManagementPrestige ConsumptionProduct Usage FrequencyProduct Usage Intensity
3
Research methods for business: A skill building approach
Long Range Planning · 1993 · 17.1K citations
Management, Organizational Behavior, Research Management +10