Personal Branding And e-Professionalism

Abstract

As early as the late 1990s, Tom Peters started the conversation about personal branding with his book The Brand Called You. This concept is not without its supporters and critics. Often people view personal branding as something negative such as bragging or possible view it as self-promotion. In the world of Facebook, Twitter and LinkedIn, it is more important than ever that everyone, but primarily students, understand the implication of their online postings but also consider the importance of crafting, promoting, and defending their personal brand.