Publication | Closed Access

Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels

EconomicsAdvertisingBehavioral Decision MakingTensile Price ClaimsManagementConsumer ResearchBusinessConsumer PerceptionsConsumer BehaviorBehavioral EconomicsMarket BehaviorConsumer AppealMarketingBuying BehaviorConsumer AttitudeConsumer Choice