A Four Nation Study of thee Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation - Concepedia

Concepedia

Publication | Closed Access

A Four Nation Study of thee Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation

89

Citations

20

References

1990

Year

David Norburn, Sue Birley, Mark G. Dunn, Adrian Payne

Journal of International Business Studies

Nation StudyBusiness CultureManagementBusinessCorporate ValuesMarketing TheoryGlobal MarketingCorporate CultureMarketing

References

	Year	Citations

Page 1