Publication | Closed Access
On the security of pay-per-click and other Web advertising schemes
72
Citations
2
References
1999
Year
Internet SecurityAdvertisingEngineeringDigital MarketingInformation SecurityPhishingTargeted AdvertisingPay-per-click AdvertisingManagementData PrivacyOnline AdvertisingSearch Engine MarketingMarket DesignMarketingMechanism DesignData SecurityCryptography
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