Concepedia

Advertising Monetization

Advertising Monetization is a monetization strategy within platform economics that generates revenue by leveraging user attention and behavioral data to deliver targeted advertisements, distinguishing it from other platform monetization approaches through its reliance on ad-sponsored content and audience segmentation models.

128

Publications

5.4K

Citations

329

Authors

171

Institutions

Publications per year

2017–2026

47

Variants

Ad Monetization

Parents

Publications

128

Apps, Trackers, Privacy, and Regulators: A Global Study of the Mobile Tracking Ecosystem

Abbas Razaghpanah, Rishab Nithyanand, Narseo Vallina-Rodríguez et al. · 2018 · 261 citations · Full text

, , +15

Ad Revenue and Content Commercialization: Evidence from Blogs

Monic Sun, Feng Zhu · Management Science · 2013 · 175 citations

, , +9

Breaking for commercials

Narseo Vallina-Rodríguez, Jay R. Shah, Alessandro Finamore et al. · 2012 · 172 citations

, , +13

Sustainable fashion social media influencers and content creation calibration

Jenna Jacobson, Brooke C. Harrison · International Journal of Advertising · 2021 · 144 citations

, , +15

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Hao Lin, Hong Guo, Robert F. Easley · Production and Operations Management · 2016 · 143 citations

, , +15

1–5 of 128

Authors

329

  1. SK
    Subodha Kumar

    Temple University, United States

    3 publications · 163 citations

    3

    h-index

  2. K
    Eric K. Clemons

    University of Pennsylvania, United States

    2 publications · 145 citations

    2

    h-index

  3. DM
    Damon McCoy

    New York University, United States

    2 publications · 69 citations

    2

    h-index

  4. AM
    Alan Mislove

    Northeastern University, United States

    2 publications · 48 citations

    2

    h-index

  5. GG
    Guanyu Guo

    Northwestern University, United States

    2 publications · 32 citations

    2

    h-index

1–5 of 329

Institutions

171

  1. Stanford University

    Stanford, United States

    7 h-index

    10 publications

    457 citations

  2. The University of Texas at Dallas

    Richardson, United States

    7 h-index

    11 publications

    648 citations

  3. Microsoft (United States)

    Redmond, United States

    6 h-index

    14 publications

    480 citations

  4. University of California, Berkeley

    Berkeley, United States

    5 h-index

    5 publications

    217 citations

  5. Microsoft Research Asia (China)

    Beijing, China

    4 h-index

    16 publications

    376 citations

  6. Yahoo (United States)

    Sunnyvale, United States

    4 h-index

    7 publications

    193 citations

  7. Stanford Medicine

    Stanford, United States

    3 h-index

    3 publications

    59 citations

  8. University of Southern California

    Los Angeles, United States

    3 h-index

    4 publications

    469 citations

1–8 of 171

Venues

  1. SSRN Electronic Journal

    Repository · 13 publications · 359 citations

    12

    h-index

  2. Management Science

    9 publications · 568 citations

    9

    h-index

  3. Marketing Science

    4 publications · 177 citations

    4

    h-index

  4. Journal of Management Information Systems

    JMIS · 4 publications · 291 citations

    4

    h-index

  5. European Journal of Operational Research

    3 publications · 157 citations

    3

    h-index

1–5