Multicommunicating: A Practice Whose Time Has Come?

Abstract

We offer the concept of multicommunicating to describe overlapping conversations, an increasingly common occurrence in the technology-enriched workplace. We define multicommunicating, distinguish it from other behaviors, and develop propositions for future research. Our work extends the literature on technology-stimulated restructuring and reveals one of the opportunities provided by lean media—specifically, an opportunity to multicommunicate. We conclude that the concept of multicommunicating has value both to the scholar and to the practicing manager.