Self-congruity versus functional congruity: Predictors of consumer behavior

Journal of social behavior and personality

Personality and Individual Differences · 1986 · 6.8K citations

Behavioral Sciences, Personality Psychology, Social Behavior +6

Book Review Nisbett, R. , &amp; Ross, L.<i>Human inference: Strategies and shortcomings of social judgment.</i>Englewood Cliffs, N.J.: Prentice-Hall, 1980.

George A. Miller, Nancy Cantor · Social Cognition · 1982 · 2.9K citations

Behavioral Sciences, Behavioral Decision Making, Social Behavior +13

Cognitive structure and attitudinal affect.

Milton J. Rosenberg · Journal of Abnormal & Social Psychology · 1956 · 1.1K citations

Cognitive Science, Affective Variable, Psychological Structure +6

Cognitive Psychology and Its Implications

Alan N. West · ˜The œJournal of mind and behavior · 1981 · 827 citations

Cognitive Science, Cognitive Study, Cognitive Development +5

Using self-congruity and ideal congruity to predict purchase motivation

M. Joseph Sirgy · Journal of Business Research · 1985 · 822 citations

Behavioral Decision Making, Motivation, Consumer Research +7