Estimation of the Market Potential for Supersonic Airliners via Analysis of the Global Premium Ticket Market

Abstract

This study assesses the global market potential for supersonic airline transportation by evaluating worldwide premium ticket sales figures based on so-called marketing information data tapes (MIDTs). Origin-destination demand data were collected from an internet database and subjected to various processings and additions. After discussing factors of influence regarding market response, the final data files are used to estimate possible future demand for variously sized supersonic airliners.