Marketing decision support systems: Adoption, use, and satisfaction - Concepedia

Concepedia

Publication | Open Access

Marketing decision support systems: Adoption, use, and satisfaction

DOI Full Paper Access

95

Citations

34

References

1997

Year

Berend Wierenga, P.A.M. Oude Ophuis

International Journal of Research in Marketing

Marketing AnalyticsCustomer SatisfactionInteractive MarketingManagementBusinessDecision Support SystemsMarketing ManagementMarketing TheoryMarketing

References

	Year	Citations

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