Public Opinion Quarterly · 1985 · 31 citations · 1 references
Social SciencesFilm StudiesSocial PsychologyAudience StudiesMedia StudiesPersuasionMedia EffectsCinematic InfluenceExperimental Field TrialsMedia Effects On Public Opinion
A field test of 966 moviegoers found that a significant number of them were favorably influenced toward John Glenn's candidacy for president by the film The Right Stuff. The docudrama reinforced positive images of Glenn and sustained those impressions for a longer than expected period.
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