The role of pharmaceutical marketing and other factors in prescribing decisions: The Yemeni experience

The critical incident technique.

John C. Flanagan · Psychological Bulletin · 1954 · 7.6K citations

Influences on GPs' decision to prescribe new drugs--the importance of who says what

Helen Prosser · Family Practice · 2002 · 313 citations · Full text

Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior

Füsun F. Gönül, Franklin Carter, Elina Petrova et al. · Journal of Marketing · 2001 · 290 citations

Behavioral Decision Making, Consumer Research, Comprehensive Panel +19

Physicians and the Pharmaceutical Industry

Annals of Internal Medicine · 1990 · 178 citations

Regular Contact, Clinical Specialties, Allied Health Professions +18

Doctors and Drug Companies — Scrutinizing Influential Relationships

Eric G. Campbell · New England Journal of Medicine · 2007 · 115 citations

Public Policy, Senators Charles Grassley, Medical Ethics +12