Establishing Internal Communication Channels that Work¹

Abstract

Abstract This paper consists of a case study that examines the trends in current and preferred methods of communication within a tertiary organisation. The study takes into account current communication theory and other factors such as the organisational culture and leadership style. Communication is a key aspect here. ‘Communication’ is a word and a concept that comes up in all kinds of for a and in all kinds of circumstances. It is generally agreed that ‘good communication’ is essential to any well‐run organisation. Communication is one of the core management processes at any level of an organisation, as staff in particular, need to receive information that is meaningful to their work and their commitment to the organisation. The initial study was specifically of the methods used by a chief executive when communicating the planning process to staff within their organisation. Questionnaires were used to discover current ways in which staff received their information, what staff considered to be the most effective method for them to receive information, and what was their preferred channel of communication. The results of structured interviews with the chief executive and general feedback from staff on communication initiatives were also part of the methodology. As a follow‐up to this study a further survey of the staff of two different faculties took place to see if the findings about the organisation are reflected at a micro level, within the daily running of faculties. The progress of communicating the planning process, which is still continuing, is also updated. The results and findings should help managers plan communication that is not only effective but also relevant and acceptable to those involved.