Publication | Open Access

Is more always better? An exploration of the differential effects of functional integration on performance in new product development

ProductivityIndustrial DesignConsumer-driven Product DevelopmentDifferential EffectsProcess InnovationDesignManagementBusinessProduct DevelopmentFunctional IntegrationProduct ManagementManufacturing InnovationStrategic ManagementNew Product DevelopmentTechnological InnovationTechnology Transfer