A. W. Pearson

Managing New Product Innovations.

A. W. Pearson · R and D Management · 1989 · 236 citations

Marketing, Consumer-driven Product Development, Innovation Leadership +8

Emergency department contact prior to suicide in mental health patients

Damian Da Cruz, A. W. Pearson, Pooja Saini et al. · Emergency Medicine Journal · 2010 · 144 citations · Full text

Is more always better? An exploration of the differential effects of functional integration on performance in new product development

Jorge F.S. Gomes, Petronella C. de Weerd-Nederhof, A. W. Pearson et al. · Technovation · 2003 · 92 citations · Full text

Productivity, Industrial Design, Consumer-driven Product Development +13

Managing uncertainty in research and development

R.N Doctor, David Newton, A. W. Pearson · Technovation · 2001 · 72 citations

High Uncertainty, Uncertainty Quantification, Deep Uncertainty +8

Application of option pricing theory to R&D

David Newton, A. W. Pearson · R and D Management · 1994 · 67 citations

Much Attention, Option Pricing Theory, Option Pricing +15