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Optimal Stimulation Level-Exploratory Behavior Models
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1984
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Customer SatisfactionBehavioral Decision MakingConsumer StudyConsumer ResearchMotor ControlConsumer Exploratory BehaviorBehavior AnalysisBuying BehaviorSocial SciencesPsychologyMediating ConstructManagementConsumer BehaviorBehavioral PrincipleTheoretical AmbiguitiesBehavioral SciencesBehavioral NeuroscienceExperimental PsychologyMarketingExperimental Analysis Of BehaviorBehavioral EconomicsInteractive MarketingBehavioral Insight
Empirical and theoretical ambiguities in Raju's general framework for explaining consumer exploratory behavior are examined with two alternative Optimal Stimulation Level (OSL) models. Results from two replicated studies using causal modeling suggest that OSL does not act as a mediating construct.