Travelers and their traits: a hierarchical model approach

Abstract

Abstract Adventure travel represents an interesting form of consumer behavior that has seen tremendous growth as a segment of the tourism industry. In Study 1, we employ a hierarchical model of personality to identify the personality traits predictive of a broad measure of adventure travel. In Study 2, we distinguish several types of travel, including soft‐adventure travel, hard‐adventure travel, luxury travel, and camping. We then compare the trait predictors of each of the constructs. The results reveal that the motivational network of traits is different for the divergent types of travel interest. Copyright © 2007 John Wiley & Sons, Ltd.